What Is Clean Beauty?

Written By Kristen Saia

Clean beauty refers to products made without ingredients known or suspected to be harmful to human health or the environment. This includes avoiding sulfates, parabens, phthalates, harsh detergents, and unnecessary synthetic additives.

At NOI, clean beauty means:

  • Thoughtfully sourced ingredients

  • Transparent formulations

  • No unnecessary fillers

  • Products designed to support long-term hair and skin health

Kristen Saia
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What Makes NOI Different From Other Clean Beauty Brands?